Surfacedd
The commerce substrate for AI-mediated interaction
Capabilities
Multi-format placement across AI surfaces
Surfacedd places brand-relevant content inside text, image, video, and voice AI applications. The same campaign auto-formats to a citation in a chat reply, a card in a generative-search result, an inline reference in an agent transcript, or a spoken mention in a voice assistant — without the brand authoring each variant by hand.
Self-serve campaign infrastructure
Brands set budget, targeting criteria, and acceptable-context rules in a dashboard, not a sales call. There are no minimums, no gatekeepers, and no opaque pricing. A campaign goes from sign-up to live placement in minutes, with the same accountability surface that brands expect from search and social: impressions, clicks, conversions, spend, all in real time.
Developer SDK with revenue share
AI applications integrate Surfacedd with a few lines of SDK code. The SDK handles request routing, format detection, response composition, and the policy boundary that keeps ad content distinguishable from organic model output. Developers keep the majority share of revenue. Most consumer AI apps will never reach a subscription rate that funds the underlying compute; Surfacedd is the alternative.
How it is built
- 01Brand-facing campaign console — budgets, targeting, creative ingestion, performance reporting.
- 02Single integration SDK for AI applications, with format-aware response composition.
- 03Policy boundary that enforces transparent labeling, AI-disclosure rules, and the Apik Acceptable Use Policy.
- 04Real-time auction and routing layer with attribution back to the original interaction context.
- 05Developer revenue ledger and payout pipeline, with auditable accounting for both sides.
Where it fits
A brand reaching AI-native users without a sales team
A consumer-electronics brand wants visibility when users ask AI assistants for product recommendations in their category. They sign up, upload a creative pack, set a daily budget, and select acceptable-context rules. Within an hour, their products are eligible for placement when matching queries surface inside participating AI applications. Performance reports update in real time; the brand can pause, retarget, or scale spend without ever speaking to anyone.
An AI developer monetizing without a paywall
A team building a vertical AI assistant has 100,000 daily active users, a flat subscription conversion rate, and a compute bill that grows with usage. They install the Surfacedd SDK, configure where Surfacedd-eligible content can appear in responses, and switch on revenue share. Compute costs become covered by Surfacedd revenue, and the team stops being forced into either a hard paywall or shutting the product down.
An agent making a purchase recommendation
An autonomous shopping agent acting on behalf of a user asks for product candidates in a category. Surfacedd returns brand-paid options alongside organic candidates, each tagged with a structured disclosure that the agent can pass through to the user. The agent retains decision authority — the disclosure is not optional, and the user-facing surface always shows it.
Status & milestones
- ShippedQ1 2026
Closed beta
Initial cohort of brands and AI developers, single-format text placements, internal attribution stack.
- In progressQ2 2026
SDK general availability and multi-format support
Public SDK with text, image, and inline-card formats; brand console open self-serve.
- PlannedQ3 2026
Voice and video formats
Format support for voice assistants and short-form generative video, with the same disclosure and auction primitives.
- PlannedQ4 2026
Agent-direct ad APIs
A protocol surface for autonomous agents to query Surfacedd directly when making purchase or recommendation decisions, with structured disclosure built into the response contract.
Common questions
How is this different from running Google or Meta ads?
Search and social ads target people scrolling feeds or typing queries into a search box. Surfacedd targets people interacting with an AI — a chat assistant, a generative search engine, a voice agent, an autonomous shopper. The medium is different and the response format is different; the placement model has to be rebuilt for it.
Are the ads disguised as model output?
No. Every Surfacedd-placed item carries a structured disclosure that the consuming application is required to render. The policy boundary is enforced in the SDK, in the integration contract, and in the Apik Acceptable Use Policy. Brands cannot opt out of disclosure.
Where does Surfacedd fit in the Apik Civilization Stack?
Surfacedd is the commerce substrate that connects Layer 02 (AI), Layer 03 (Agents), and Layer 05 (Economic Orchestration). It is the economic primitive that lets brands, developers, and agents coordinate when the interface between buyers and sellers is mediated by a model.
How does Surfacedd relate to AI safety?
Two ways. First, advertising in AI is a deployment-context concern: misleading or manipulative placement is exactly the kind of thing the Apik AUP and our safety principles prohibit, and the SDK enforces those rules at integration time. Second, the existence of an open, well-disclosed commerce layer reduces the incentive for closed providers to bake undisclosed sponsorship into model outputs themselves — an outcome we consider materially worse.
How is revenue split?
60/40 in favor of the developer. The brand pays per placement on a real-time auction; Surfacedd takes a platform fee; the developer receives the remainder.
How do I integrate it?
Install the SDK, register your application, configure where Surfacedd content can appear in your response composition, and turn it on. Most integrations are live in under an hour. Documentation and quick-start examples are at the live product surface.
Is there a minimum spend for brands?
No. There is no minimum, no sales-call gate, no contract negotiation. Budget is per-day and editable in real time.